Whether Dangal will shatter all box office records is still to be seen, but the Aamir Khan starrer has already received the highest ever advance opening on BookMyShow. The movie has witnessed approximately 40% more advance bookings on BookMyShow for the opening week as compared with other blockbusters that entertained movie buffs in 2016.
Forget Sultan, Dear Zindagi, Fan or even MS Dhoni biopic, Dangal has smashed all previous records for advance sales with advance bookings crossing the Rs 20 crore mark for its opening week. Tickets for Friday, Saturday and Sunday worth Rs 20 crore plus has been sold much before the film hit screens today. Not just that, Dangal is the first film for which the booking app has hit the fastest 1 million ticket milestone for an individual movie right away. That’s superb!
Ashish Saksena, COO-Cinemas, BookMyShow said, “We were expecting Dangal to do very well at the box office but this kind of traction is unprecedented. Dangal has not only received great reviews but has indeed worn off any after effects of the recent demonetization on the Indian film industry. Users are also benefiting in huge numbers from the ongoing offers of the BookMyShow Blockbuster Week, indeed making us the most loved movie ticketing platform. We also expect to contribute significantly to the overall opening weekend collection of Dangal.”